Fast grocer Jiffy delivers hot and fresh pizzas cooked from his dark store in Deptford to customers in the surrounding area.
The super-fast delivery player has partnered with Miguel’s Pizza to serve as an “on-site supplier” in a move that Jiffy says marked “the start of our plan to open more local cooking centers across the capital”.
The company, which launched in-house bakeries in three of its dark east London stores in March, offers four 14-inch pizzas – Margarita, Pepperoni, Truffle and Vegan – which can be selected as part of orders from grocery store. The business is optimistic about the potential for success, revealing that its in-house bakery – offered in four of its dark east London stores – has generated 300-400 orders each week.
Jiffy said he plans to work with cafes, bars and restaurants “to enable them to reach new consumers via delivery without having to have their own physical presence.”
“For the first time, Londoners will be able to shop and have a hot meal delivered in minutes through the same app,” said Vladimir Kholiaznikov, CEO and Founder of Jiffy. “Our pizzeria is part of an ongoing mission to innovate in the fresh and hot food category to be the ultimate online convenience store for Londoners at no extra cost.”
Kholiaznikov told The Grocer that in-store bakery items provide a gross margin of around 40%, significantly higher than the 20% to 30% at the grocery store.
“Pizza is going to take it to the next level,” he said. “If all goes well, we will consider other segments. Quick grocery is a unit economy business, and for us it’s really important how we can generate the cash margin of what we deliver.
Miguel Barclay, founder of Miguel’s Pizza, said the partnership meant more people across London could enjoy his pizzas.
“Our first local hub will allow us to reach new neighborhoods more efficiently,” Barclay said, “and we believe our great product combined with Jiffy’s lightning-fast service will be a recipe for success.”
The pizza delivery is the latest in a line of businesses from Jiffy in recent months. In January, it launched “Jiffy Q-Commerce as a Service”, allowing brands and retailers to offer delivery of their products in less than 15 minutes, via their own DTC site, but using the ordering system. and the Jiffy Execution Network. The first partner of the offer is BrewDog.
Late last year, Jiffy launched a line of fresh produce under its own brand, in what it believed to be a first for the quick convenience sector. Late last year, the fast grocer also began listing its dark stores on Uber Eats, to accept orders placed through the rival platform.
Kholiaznikov said the company was cautious about signing other messaging platforms because it was harder for the company to predict demand, but other partnerships were likely. About 9% to 10% of Jiffy’s orders leaving dark stores were placed through Uber Eats, he added.
Jiffy plans to “improve supply chain efficiency by building its own warehouse infrastructure” in the near future. “It’s with the goal of sourcing directly from manufacturers by the middle of 2023,” Kholiaznikov said.
