Pizza chain Domino’s is incorporating a radical change in the way its food is delivered after partnering with the what3words app.
What3words can identify any location with a resolution of about three meters thanks to its system of encoding geographic coordinates into three permanently fixed dictionary words.
It’s often touted as a way for people to tell emergency services where to find them if they’re in an unfamiliar location.
Now, Domino’s Pizza Global Online Ordering (GOLO) platform will be able to choose to add a what3words address field at checkout.
However, until franchises using GOLO enable this feature, customers will not be able to provide their what3words address at checkout.
Once they do, it doesn’t matter if you’re in the middle of a field on a campsite or just at home, your order will come to you with precision.
Domino’s says using the system means “food arrives faster, delivery times are more reliable, and there’s no need to field calls from lost drivers for additional instructions.”
Chris Sheldrick, co-founder and CEO of what3words, said: “Wherever you live, hot pizza is much better than cold pizza because the driver got lost finding your door. It is really important that customers receive their order on time, and drivers should be able to easily navigate to their destination.
“We are excited to roll out what3words globally for Domino’s international franchisees and customers.”